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Friday, September 11, 2026

“Etsy T-shirt Trademark Dispute Sparks Legal Battle”

After being notified by Etsy that 11 of his T-shirt designs featuring the term “bruh” were removed due to a trademark violation, Sam Joseph Karam expressed concern. Karam, the owner of Customized Designs in the U.S., observed a significant drop in sales after losing his Star Seller badge on Etsy, indicating top-tier customer service. The removal was prompted by a complaint from Malik Yawar Abbas, the Canadian trademark holder for “bruh,” as confirmed by emails reviewed by CBC News.

Karam accused Abbas of trademark squatting, alleging that Abbas aims to profit by licensing the word rather than creating products. Legal experts suggest platforms and the legal system should address such trademark practices. Abbas defended his actions, claiming that the trademark was lawfully obtained for commercial licensing purposes.

The dispute escalated when Abbas demanded $1,000 from Karam to withdraw the complaint filed with Etsy. Karam refused, citing bad faith intentions on Abbas’s part. Despite Abbas retracting the complaint after the designs were removed, Karam is exploring legal options to challenge the trademark’s validity.

Under Canadian trademark laws, a trademark can be invalidated if filed in bad faith, as explained by intellectual property law professor Carys Craig. The application of the “bruh” trademark is being scrutinized for potential bad faith practices. While Abbas maintains the legitimacy of his trademark, the situation underscores the need for clearer regulations to prevent abuse of trademark rights.

Trademark disputes, like this one, highlight the complexities of trademark ownership and enforcement. Legal experts emphasize the importance of balancing trademark protection with fair competition, particularly in cases involving common phrases. The evolving landscape of trademark disputes underscores the necessity for robust legal frameworks to safeguard intellectual property rights effectively.

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