Those looking to shop during this week’s Prime Day sales should be cautious to avoid falling victim to cybercriminals. Security experts are warning that scammers often take advantage of major shopping events like Prime Day by using fake offers, phishing emails, and imitation websites to deceive shoppers into divulging personal information or payment details.
Check Point’s security team reported a significant increase in Amazon-related web domains being registered globally. Between December 2025 and last month, a total of 6,843 new domains were created, with April showing the highest spike at 1,446 new domains in a single month.
The timing of the surge in April is particularly worrisome as cyber attackers can use this period to establish malicious domains, making them appear more legitimate and harder to detect before Prime Day kicks off.
While most newly created Amazon-themed domains are safe, Check Point found that approximately one in every 11 domains was either malicious or suspicious in nature.
According to Check Point, Prime Day scams are successful because they closely mimic regular shopping behavior with familiar branding, convincing checkout pages, delivery alerts, and a sense of urgency. The company advised consumers to be vigilant and verify the legitimacy of any offers or messages before making a purchase.
To prevent falling victim to scams during Prime Day, shoppers are encouraged to take certain precautions. Firstly, it is important to carefully scrutinize website addresses before entering any personal information to avoid fake websites that resemble Amazon’s official site.
Check Point advised shoppers to watch out for fraudulent domains that closely imitate Amazon’s URL by looking for extra characters, hyphens in brand names, or unusual domain endings like .top or .online.
Furthermore, consumers should avoid clicking on links received through emails, text messages, or social media posts and instead access Amazon’s website directly by typing the address in the browser.
Signs of potential scams include unusually cheap deals, messages claiming refunds are owed, or alerts stating that an offer is about to expire. These tactics are commonly used to create a sense of urgency and pressure consumers into hasty decisions.
Another common scam tactic is sending fake warnings about Prime accounts being suspended. If consumers receive such messages, it is recommended to verify the information directly through Amazon’s official website.
By following these security measures, shoppers can enjoy Prime Day without falling prey to scammers. Prime Day is scheduled from June 23 to June 26, and Express.co.uk will be providing coverage of the best deals and offers throughout the event.