A childhood art assignment to depict a favorite place ignited my love for museums, leading me to eagerly explore Porto’s vibrant new cultural hub, World of Wine Porto (WOW). WOW comprises seven museums, including a rotating one, along with twelve restaurants, a wine school, and diverse shops offering local art and quirky items like rubber ducks. Despite its 2020 launch amidst challenges, WOW has quickly gained popularity.
Each museum at WOW delves into different aspects of Portugal’s history and culture, from chocolate craftsmanship to cork production and the evolution of wine consumption, catering to visitors of all ages. During our visit on a bustling Saturday, we immersed ourselves in The Chocolate Story, unraveling the rich heritage of chocolate from ancient civilizations to modern times. The museum, thoughtfully curated with bilingual explanations, culminates with a visit to the WOW Chocolate Factory for a delectable chocolate experience.
Transitioning to the Wine Experience, we explored the fascinating journey of wine production in Portugal, featuring interactive displays and insightful documentaries. Despite my initial aversion to wine, the museum’s immersive approach kindled a newfound appreciation, especially during the guided wine tasting session.
One of WOW’s highlights is its convenient layout, with all museums accessible within a short walk, allowing us to explore five in a single day. Nestled in Vila Nova de Gaia’s historic center, WOW offers breathtaking views of Porto across the Douro River, with its illuminated skyline creating a mesmerizing night-time spectacle.
After a day full of museum visits and wine tastings, we savored a sumptuous meal at Mira Mira by Ricardo Costa, an upscale dining establishment within WOW. The restaurant’s ambiance, coupled with a focus on Portuguese cuisine, offered a culinary journey through a delightful Harvest Menu of nine exquisite courses, expertly paired with decadent Portuguese wines.
My experience at Mira Mira not only transformed my palate but also instilled a newfound appreciation for red wine. WOW Porto, a haven for wine enthusiasts, managed to captivate even a self-professed wine skeptic like me, showcasing the diverse world of wines, including the famed Port variety.
With Porto’s accessibility from London and daily flight options, exploring this cultural gem is a must-do experience. WOW presents various ticket packages, allowing visitors to choose between one to five museums to explore on a single ticket, ensuring a tailored and enriching visit for all.