The most sought-after toys for this holiday season include Peppa Pig, Wicked dolls, Formula 1 Lego, and Hot Wheels, according to industry experts and toy retailers. Peppa Pig Oinks & Snuggles Evie Doll, featuring interactive sounds and accessories, is expected to be a top seller. Additionally, the Jurassic World Primal Hatch T.Rex allows kids to hatch and play with their own dinosaur. Wicked For Good Singing Dolls are anticipated to gain popularity alongside the release of a new movie. Celebrating the 75th anniversary of Formula 1, Lego and Mattel’s Hot Wheels Racing F1 Grand Prix Circuit are among the recommended toys. Other highlights include Dress to Impress Mystery Model Dolls, Mini Brands – Fill the Fridge Playset, and Pokemon collectibles. Building sets, especially Lego’s Speed Champions F1 Racing Cars and One Piece the Going Merry Pirate Ship, continue to be in high demand.
The UK toy market, valued at £3.9 billion, is expected to see a significant portion of sales during Christmas. Parental spending on children’s gifts has increased by 12% year on year, marking the fourth consecutive year of growth. Paul Reader, chairman of the DreamToys selection panel, expressed excitement over this year’s diverse toy selection, emphasizing the role of toys in sparking imagination and creativity. Melissa Symonds, executive director of UK toys at Circana, highlighted the positive growth in the toy market after a period of soft market conditions, indicating a promising outlook for both toy manufacturers and retailers leading into the holiday season.