Samsung has officially announced that the upcoming Galaxy S series smartphones will be introduced later this month at the Galaxy Unpacked event. The tech giant is preparing to showcase its latest innovations in San Francisco on February 25.
The unveiling is expected to include the new Samsung Galaxy S26 lineup, featuring the standard S26, S26 Plus, and S26 Ultra models. Viewers eager to watch the event live can stream Galaxy Unpacked on the Samsung website starting at 6pm GMT.
Samsung is offering incentives for early registration, such as a £30 voucher for Galaxy ecosystem purchases, doubled storage for new phone pre-orders, and a chance to win a £500 Samsung voucher. The company emphasized that the new smartphones are designed to simplify daily tasks with integrated Artificial Intelligence (AI) features, signaling a new era of AI integration.
Ahead of the launch, retailers are discounting the current Galaxy S25 series to make room for the new models. For instance, at Sky Mobile, the S25 Ultra monthly price dropped from £43 to £31, saving customers £432 with a 36-month contract. Amazon is also offering 20% off on select S25 and S25 Ultra models, with prices reduced to £639.20 and £999.20, respectively, until February 24 or while stocks last.
The Samsung Galaxy Unpacked event in 2026 will be live-streamed on Samsung.com on February 25 at 6pm. Fans can register their interest on the website.