Cadbury has recently decreased the size of its Mini Eggs bags while keeping the price unchanged, leading to dissatisfaction among consumers. The bags, previously 80g in early 2025, have now been reduced to 74g, with the cost remaining around £2. This phenomenon is known as shrinkflation, a strategy where product size decreases while prices stay constant. Prices for Cadbury Mini Eggs vary among retailers, with the Cadbury website listing them at £2.36, Morrisons at £2, and Asda at £1.74.
Mondelez International, the parent company of Cadbury, attributed the size reduction to increased production costs. A spokesperson explained that rising costs of ingredients like cocoa and dairy, along with other expenses such as energy and transportation, have made production more expensive. In response to these challenges, the decision was made to slightly reduce the weight of Cadbury Mini Eggs bags to ensure competitiveness without compromising taste and quality.
The Mirror reached out to Mondelez for further comments on the matter. This move follows a similar trend seen during Christmas, where the size of Quality Street was reduced from 600g to 550g. Food policy expert Gavin Wren pointed out the weight reduction in Nestle products, expressing concerns about the ongoing trend of shrinking product sizes.
In response, a Nestle spokesperson emphasized that product ranges and prices are determined annually based on manufacturing costs, ingredient prices, and customer preferences. They stated that the 2025 Quality Street range offers competitive pricing and a diverse selection for consumers, with final prices set by individual retailers.
This development highlights a broader industry trend of product downsizing in response to economic challenges and cost pressures faced by manufacturers.