Berlin’s popular techno clubs have always had a mysterious selection process, but a recent study aimed to demystify this. The research, published in the Journal of Marketing by the University of Bath, King’s College London, and Freie Universität Berlin, revealed that door selectors seek individuals who both “fit in” and “stand out” to enhance the club experience.
According to Dr. Liam Cagney, a Berlin-based writer and musicologist, the study provides only a partial view of the club scene. Cagney explains that Berlin’s clubs blur the line between public and private spaces, turning the door selection into an art form.
Describing door selectors as akin to party hosts, Cagney emphasizes that Berlin’s club culture encourages novel social interactions, which can be confusing for newcomers expecting easy access. Despite the commercial aspect of clubs leveraging curiosity, Cagney notes a deliberate element of mystery that adds to the allure.
The rise of ‘techno tourists’ drawn by platforms like TikTok has led to an influx of newcomers eager to experience the exclusive clubs. Online forums offer tips on behavior and attire to improve one’s chances of gaining entry into renowned venues like Berghain and Tresor.
Cagney observes that these social media-driven tourists bring a more consumerist approach, potentially impacting the regular patrons’ club experience. He believes it is the bouncers’ responsibility to safeguard the atmosphere for regulars, even if it means implementing unconventional entry criteria like dress codes.
While rejection at the door can be disheartening, Cagney maintains that the current selection process, though imperfect, is the best available option. He advocates reframing Berlin’s techno clubs as personal gatherings rather than mere entertainment spaces to appreciate the unpredictability that comes with insider status.
Cagney shares anecdotes of bouncers using quirky methods for entry decisions, highlighting the element of surprise as intrinsic to the club experience. His upcoming book, “Berghain Nights,” slated for release in October 2025, promises an in-depth exploration of Berlin’s nightlife, featuring interviews with electronic music artists and insights into the city’s nocturnal economy.