A UNESCO World Heritage Site located in Alberta has experienced a recent surge in interest following a mention on a popular American TV show, with hopes for increased visitor traffic during the upcoming summer season. Head-Smashed-In Buffalo Jump was featured in a recent episode of the acclaimed TV medical drama series, “The Pitt,” where one of the characters, Dr. Michael (Robby) Robinavitch, expressed his intention to visit the site in the Canadian Rocky Mountains foothills.
Situated approximately 150 kilometers south of Calgary, the buffalo jump site was historically used by Indigenous communities to manage bison herds, leading them over an 11-meter cliff for hunting purposes. The interpretive center, integrated into the sandstone cliff, showcases Blackfoot culture, local ecology, and archaeological discoveries, guiding visitors along a cliff-top trail for exploration.
Quinton Crow Shoe, the head of marketing at Head-Smashed-In Buffalo Jump, shared that the TV show mention has generated increased curiosity among visitors, prompting them to venture off the usual tourist paths. Engaging with the show’s audience has led to a notable uptick in social media interactions and inquiries, highlighting the significant impact of such exposure on public awareness and interest in the site.
Having received UNESCO World Heritage Site status in 1981, Head-Smashed-In Buffalo Jump typically attracts around 60,000 visitors annually. Crow Shoe expressed optimism that the recent spike in attention will translate into higher footfall and tour bookings during the peak season from May to September, especially with additional promotions like discounts through the national Canada Strong Pass program.
Emphasizing the interconnectedness of attractions in southern Alberta, Crow Shoe underscored the collaborative approach among neighboring sites, such as Writing-on-Stone Provincial Park and Waterton Lakes National Park, to encourage visitors to explore the region comprehensively. Leveraging the TV show exposure, Travel Alberta released a promotional video featuring characters against the backdrop of Head-Smashed-In Buffalo Jump, while Alberta Culture Minister Tanya Fir shared the TV clip on social media, highlighting the cultural significance and global appeal of Alberta’s landmarks and narratives.